UX Design and Branding. What's the difference and how are they connected?
If you ask 10 designers about the relationship between brand and UX, you’ll get 10 different responses. There is a lot of confusion out there and you don’t always know who to listen to. Well I’ve spent the last few weeks studying this subject and have prepared a definitive breakdown of the relationship between brand and UX.
By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other.
What you will learn
- The modern definition of brand, explained clearly and concisely
- The key qualities that separate a good brand from a great brand
- What gives a brand an irresistible personality that magically attracts consumers
Who this is for
- UX and Product Designers wanting to learn about branding